The Our Echo Challenge
EarthEcho, championing biodiversity preservation, engaged our agency to raise awareness of this critical issue amongst 13 to 16-year-olds in the UK. The OurEcho Challenge, their STEM competition empowering young changemakers, was an ideal catalyst.
We were tasked to develop a multifaceted campaign combining traditional media advertising with innovative partnerships. Collaborating with Teacher Talk Radio and the influential Matt Green (The Rapping Science Teacher), we produced compelling social media content.
Our objective was to inspire schools and students to participate in the OurEcho Challenge, fostering an understanding of biodiversity's importance and nurturing environmental stewardship amongst Britain's youth.
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40,000+ Social Impressions
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450 Listeners (Live)
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292 Downloads
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59% Open Rate (promotional email)
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7.5% Click-through Rate (promotional email)